Hello, friends of Fred!


All new and existing customers must register.

Apply to become a retailer and enjoy exclusive trade pricing and first dibs on new stuff!

Once approved, you'll be able to download price lists, order forms, sell sheets, inventory reports, product photos, and certificates of conformity.

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What's the deal with Fred, anyway?

At Fred, we celebrate individuality and the little things in life that make people happy. Fred focuses on well-designed stuff that solves a problem, puts a smile on your face, and doesn't cost a fortune. We delight in taking everyday, functional products and turning them into something fresh and unexpected.

Introducing Fall 2024...

We see Fred in your future

See What's New

The Viral Sensations

We can't help it that we're popular! Wholesale partners get access to our best marketing photos and videos to download, share, and boost engagement!

Learn more >

Bookie Cushion

@jessethereader shares our whoopee cushion bookmark, it's a real toot!

Crazy Cat Lady

Our most viral product to date! Check out this video that generated over 18 million views!

Dinner Winner

Momstagram goes crazy for our kids snack tray designed to help picky eaters.


Normal chopsticks are out, and chomping chopsticks are in. Over 32 million views!

Stock your store with smiles!

You're making us blush

Cullen - Chicago, IL

Our Best Sellers!

We are a game store that sells a selection of puzzles and out of all that we carry the Fred & Friends puzzles do the best. The art is so cool and unique and the prices are generous as well!

Susan - York, PA

Fred is great!

My order arrived on time and was packed very well. It's so wonderful working with a company who provides great product with perfect follow through!

Angela - Stillwater, OK

Fantastic Finds!

Love everything we ordered for our store. The vibrant colors, wonderful shipping speed and care taken in packing was top-notch. Thank you.

Laura - Murfreesboro, TN

Thank you Fred!

Fast delivery! Products are packaged nicely and look good on my shelves. I will be definitely be ordering more!

Send us a #shelfie

Help us encourage people to SHOP LOCAL by sending us your amazing Fred store displays! Snap a pic and send via email or tag us @GenuineFred to be featured!